Award-winning Art Director and Designer creating meaningful experiences at the intersection of research, craft, digital innovation, and cultural storytelling.

[Award]
FROMM.Lab
International Design Competition
2025-2026
Doha, Qatar

[Installation]
NOMAD
Abu Dhabi 2025,
Studio Etienne Bastormagi
2025

[Award]
AlUla Design Award
Skinlal
2024

[Pavilion]
Serpentine Pavilion
Lina Ghotmeh Architecture
2022-2023

[Exhibition]
Biennale Architettura 17th International Architecture Exhibition
Platau & AUB
2021
[1] Art Direction
Through intuition and in-depth research, shaping visual narratives across branding, digital experiences, motion, editorial, and image-making. Each project emerges as a system where ideas, forms, and media interact to communicate meaning with clarity and emotion.
[2] Architectural Design
Narrative experiences, where space, light, and movement create immersion. Through collaboration, environments are conceived across interiors, exhibitions, installations, and scenography, aiming to resonate with users, context, and nature.
[3] Product Design
Custom, original pieces that elevate spaces and experiences. Objects are designed with attention to material, function, and storytelling, fostering emotional connections and enduring memories through innovation.



[1]
"Ismail has a rare combination of conceptual clarity, visual sensitivity, and intellectual curiosity, making him a valuable contributor to the team. His work reflects a deep understanding of architecture as a cultural practice, and I am confident he will continue to develop a distinctive and meaningful design path."
Lina Ghotmeh — Architecture
[2]
"Ismail has brought a refined and thoughtful touch to the studio. His work stands out for its creative structure, elegant visual language, and intuitive navigation, capturing the essence of the studio with subtlety and clarity. A beautiful digital translation of our practice."
Studio Etienne Bastormagi
[3]
"Ismail demonstrated great creativity in his proposals, offering a variety of options that captured the essence and values of our association."
Collectif Vent d'Ouest
[4]
"A very attentive listener who helps you pinpoint your personality and establish a good direction for the design of your work."
Atelier Solange Godard